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About Us

About Me

Jenna, the maker behind Roots of the Rose Co., holding a decorated e-reader

 

Hi, I'm Jenna Rose- the person behind Roots of the Rose.

I've always been a maker.

Long before Roots of the Rose had a name, I was filling notebooks, experimenting with colors, making things just to see if I could, and turning whatever caught my attention into something of its own. That curious streak never really went away.

Roots of the Rose started in 2017 with handmade soap and essential oil blends. From there came pendulums, runes, jewelry, and a whole collection of creative experiments along the way. I taught myself much of what I know simply by being curious enough to figure things out.

Wire wrapping was one of those things.

I loved the process of taking a piece of wire, a bead or stone, and an idea and figuring out how to make them become something together. That eventually grew into the handmade jewelry you see here today—from wire-wrapped gemstones and stamped stainless steel pieces to stars, bookmarks, and whatever else I happen to dream up next.

And jewelry isn't the only thing I make.

I've been writing for as long as I can remember, and poetry has always been another way I make sense of the things that catch my attention. Eventually, I decided that some of those words needed to leave my notebooks and make their way into the world.

That's how Roots of the Rose became what it is now: jewelry, poetry, bookmarks, and other little bits of magic.

Some things are carefully planned. Some begin with a gemstone I can't stop looking at. Some start with a strange idea that refuses to leave my brain. Sometimes I see something and think, I wonder if I could make that, but make it me.

Usually, I have to find out.

I don't make things because I want everything to look the same. I make them because I like the process of figuring things out, solving little creative problems, and turning an idea into something I can hold in my hands.

A little strange. A little whimsical. Sometimes a little witchy.

Always made by hand.

 

 

About the Company

Jenna at a Roots of the Rose jewelry market booth, displaying handmade jewelry and books

 

Roots of the Rose officially opened on Etsy on December 31, 2017, New Year's Eve.

What began as one creative experiment has grown and changed quite a bit since then, and I expect it will keep doing so.

These days, Roots of the Rose is home to handmade jewelry, poetry, bookmarks, and curious little creations that don't always fit neatly into a category.

That's part of the fun.

I like making things that feel personal. Things with a story, a little personality, or simply something that makes you stop and look twice.

Everything here is made with the hope that it finds the right person- the person who sees something in it and thinks, Yes. That's mine.

Roots of the Rose is based in Southern California, and I love being part of local events, connecting with other makers, and seeing where the next idea takes me.

There will probably always be something new on the horizon.

That's just how I like it.

Made with Love and Magick.

 

Last Updated: September 18th, 2026